FOR IMMEDIATE RELEASE
Truck Melanoma Expands Regional Impact with New Mountain West and Pacific Northwest UnitsRacing for Awareness. Saving Skin.
Portland, Oregon — 07/03/2025 — Truck Melanoma, the nonprofit hellbent on kicking skin cancer’s ass in the motorsports and automotive world, is proud to announce its official expansion into two new regional divisions: the Mountain West Unit and the Pacific Northwest (PNW) Unit.
Fueled by community demand and growing awareness at racetracks, trails, and garages, this regional expansion marks a major milestone in Truck Melanoma’s mission to bring melanoma and skin cancer education, early detection, and sun protection straight to the people who need it most—on their terms, in their world.
“We don’t do soft,” says Ryan Kiernan, founder and director of Truck Melanoma.
“We’re showing up where most nonprofits won’t—under the hoods, at the dynos, in the pits, on the trails—and we’re not just handing out sunscreen. We’re saving lives. These new regional units mean more boots on the ground, more skin in the game, and a whole lot more people getting the wake-up call they didn’t know they needed.”
Each unit will be led by a Regional Outreach Lead, a dedicated volunteer spearheading local engagement, event presence, and partnerships within their respective communities. These leaders will drive education and awareness efforts while keeping things authentically Truck Melanoma: gritty, real, and rooted in the culture of motorsports.
Truck Melanoma’s skin check clinics have already helped identify multiple potential melanomas and skin cancers at automotive events across Oregon and Utah, while distributing over 25,000 sunscreen and SPF samples—free of charge.
With the launch of the Mountain West and PNW Units, that reach is accelerating—trail by trail, pit by pit.

Join the Fight. Fuel the Mission.We’re calling on gearheads, weekend warriors, race fans, and sunscreen slingers to step up:

• 🧴 Volunteer Locally – Help run booths, hand out SPF, and spread life-saving awareness
  
• 🛠 Sponsor Events or Supplies – Keep our outreach mobile, stocked, and loud
  
• 💸 Donate Today – Every dollar helps us reach more people who otherwise get left in the dust
  

👉 Get involved or donate at: www.truckmelanoma.org📲 Follow and share @truckmelanomaofficial on InstagramFrom the track to the trail, we’re protecting your trucking skin.